Evander Holyfield Champions Better-Sounding Music

Attention Fight Fans and Music Lovers! Heavyweight Champ Evander Holyfield Returns to the Ring, Scores Knockout in Bid to Promote Better-Sounding Music!

“The Real Deal” Champions Higher Quality Sound in Fun New Video Spot for World’s Largest High-Resolution Music Download Store

New York, NY, November 24, 2014 –Four-time World Heavyweight Boxing Champion Evander Holyfield is suiting up and getting back in the ring – this time to champion better sounding musicdownloads.In a fun new promotional video for HDtracks, the world’s largest high-resolution music download store, The Real Deal proves he’s still got what it takes, scoring a “knockout punch”f or fans of great sounding music! This video supports a print ad campaign launching this month.


HDtracks co-founder Norman Cheskynoted: “The first time you hear the incredible sound of a high-resolution music download, it’s a truly mind blowing music experience, and we really wanted to capture this unexpected moment in our new video promo in a fun and surprising way. We’re very fortunate that Evander shares our passion for better sounding music. We’re thrilled to have the 5X heavyweight champ in our corner to help spread the gospel about HDTracks and high the resolution music experience.”

HDTracks is the preferred online music shop for discerning listeners who will settle for nothing but the very best quality sound, whether for classic rock, jazz, or contemporary artists. Notably, the high resolution audio format is seeing a continued strong growth and the success of HDtracks has also helped spur innovation and growth for hardware manufacturers, helping spur the development and introduction of lower-priced portable DACS, as well as new portable music players from manufacturers like Sony and Astell & Kerns, plus new mobile phones that support high-resolution aud