Hope you’re doing well! Wanted to check in to see if you’re planning a “boxing year in review” story. As you know, Cerveza Tecate was heavily involved in the sport for the fifth year in a row, and sponsored of some of the biggest events of 2011, giving fans the opportunity to get closer to the ring.
For your consideration as you prepare your year-end stories, I wanted to share a quick snapshot of what the cerveza con carácter did in 2011 to celebrate the sport with your readers:
· 95 – Number of cards Tecate sponsored during 2011, including HBO and Showtime events, Top Rank Live series on Fox Deportes and Sólo Boxeo Tecate on Telefutura
· 45% – Percentage of how much adults in eligible markets could’ve saved by taking advantage of Tecate’s 9 mail-in-rebate discounts off of PPV events, HBO Premium Service subscriptions and fight tickets (where legal)
· 98,000 – Approximate number of fans 21 and older that had the opportunity to enjoy Tecate’s carácter during 12 major fight weeks, through the Tecate Museo de Boxeo (Boxing Museum), text-to-win and text-to-upgrade promotions during major fights, and photo opportunities with the Chicas Tecate
· 4.1 million – Approximate number of PPV buys resulting from 5 HBO and Showtime PPV events sponsored by Tecate through November 2011 (includes Pacquiao-Marquez projections of 1.3 million)