Word is the crew at Showtime is very pumped at the rating for their Saturday scrap on CBS.
"Sho Boxing" on CBS was the first live boxing on CBS in 15 years and got off to a slightly bumpy start when the lead in, a Butler-Indiana men's hoops game, went into OT. The boxing retained nearly 90% of that audience, and for a rating of 1.3, with a 3 share. The fight was at the top of the heap for weekend sports specials (minus NFL and the hoops) and was on the tube in around 1.5 million households. It was a solid scrap, as Leo Santa Cruz' foe Alberto Guevara put up a stiff challenge to the bantamweight champ, and I daresay we picked up some channelflippers who will seek out pugilism on the tube in the near future. As a guy who likes the concept of the rising tid elifting all ships, I'm pleased to see the experiment do well, which should encourage more Saturday programming on CBS.
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