NEW YORK (Sept. 5, 2012) –Tecate, cerveza con carácter and longtime supporter of marquee Mexican Independence Day boxing events, announces the details of its promotional campaign in support of the sold-out Julio Cesar Chavez Jr. vs. Sergio Martinez card scheduled to take place on September 15 at the Thomas & Mack Center in Las Vegas. The middleweight championship battle will be broadcast live by HBO Pay-Per-View, allowing fans across the U.S. to cheer for their favorite boxer.
To make the fight as accessible as possible, Tecate is offering qualifying adults 21-and-older up to $50 back by mail with the purchase of the HBO PPV event and Tecate or Tecate Light product (where legal). The exact rebate amount and beer purchase necessary varies by state, but fans can visit the “Cupón Carácter” tab on www.Facebook.com/TecateBoxing to review details, eligibility requirements and download the necessary forms.
“Mexican Independence Day is an occasion to celebrate the character and determination of our consumers, as well as that of fighters like Chavez Jr., and Martinez who give it their all in the ring,” said Felix Palau, vice president of marketing for Tecate. “We invite adult fans over 21 across the U.S. to be part of this celebration through our special offers and events designed specifically around this fight.”
To build excitement leading up to the Top Rank card, Tecate has been hosting a series of events in key cities alongside renowned Liberman Broadcasting personality Don Cheto. At each activation, fans 21 and older can meet and get autographs signed by celebrity boxers like Shane Mosley, Fernando Vargas, Brandon Rios and Israel Vazquez. Additionally, thousands of thematic posters, price cards, and instant rebates on viewing party essentials have helped build anticipation for the fight at retail stores across the U.S. (where legal).
During fight week, Tecate will continue to ensure that fans in Las Vegas have a boxing experience full of carácter by providing them with opportunities to win tickets to the Chavez Jr. vs. Martinez card, and pose for pictures with the Chicas Tecate brand ambassadors as they hold an original “Cinturón Tecate” (Tecate Belt).
Throughout the entire campaign, the Tecate Boxing Facebook page (www.Facebook.com/TecateBoxing) will be kept updated with the latest news, photos and videos related to the event, providing fans the perfect platform con carácter to share their opinions and predictions on the fight results.
For additional details on Tecate’s sponsorship of Chavez Jr. vs. Martinez, or to speak with a Tecate representative about the brand’s long-time support of boxing, please contact FORMULATIN at (212) 219-0321. For eligibility details and regulations surrounding the mail-in rebates and other offers, “like” us on Facebook, www.Facebook.com/TecateBoxing and visit the “Cupón Carácter” Tab.