Boxing's 'Cold War' Continues, With Different Combatants

BY Bernard Fernandez ON October 30, 2013
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Schaefer  Espinoza IMG 2100 5209fTwo press conferences on the same day, in the same town, illustrated just how intense boxing’s “Cold War,” circa 2013, continues to rage. And there is no sign that the distrust, apprehension and outright hostility that separate the warring factions is going to end with a peace treaty that might or might not be to the mutual benefit of the combatants, but surely would to frustrated fight fans who are continually asked to choose sides.

The first media gathering was held at 6:30 p.m. in a side room at Atlantic City’s Boardwalk Hall, a few hours before IBF light heavyweight champion Bernard Hopkins defended his title on a rousing unanimous decision over German challenger Karo Murat, the main event of a Showtime-televised tripleheader. The principals were Stephen Espinoza, executive vice president and general manager of Showtime Sports and Event Programming, and Golden Boy CEO Richard Schaefer (seen in photo courtesy of Jayson Colon/Fight Images). They sat at a rectangular folding table to inform reporters of two big boxing cards that would be televised by Showtime on back-to-back Saturday dates, Dec. 7 and Dec. 14. The first, from the Barclays Center in Brooklyn, N.Y., would be headlined by the all-Brooklyn matchup of Zab Judah and Paulie Malignaggi; the second, from the Alamodome in San Antonio, Texas, is topped by the pairing of WBA welterweight champ Adrien Broner and Argentina’s Marcos Maidana. Each card would include four televised bouts, six of which would be for world titles.

“There was a rumor that Showtime was out of money and we had put all our best talent already on pay-per-view and we didn’t have anybody meaningful to fight for the rest of the year,”said Espinoza, who described the two cards, on regular Showtime, as an “early holiday gift” for boxing buffs. “I was aware of those rumors and speculation, and I know what the source was.”

Not that Espinoza would spoil his and Schaefer’s self-congratulatory announcement by mentioning the naysayer’s identity, but there was a strong suspicion among the assembled media types was that he is a former member of the late Robert F. Kennedy’s Justice Department who once was described as the “master of trickeration” by another promotional arch-rival.

Espinoza joked that the funds to finance the blockbuster cards meant that Showtime had “canceled our Christmas party for the year” and that “we’re just happy we could find enough quarters in the couches” to put the cards together at such late dates on the fiscal calendar. He also stressed that the money would come from Showtime’s 2013 budget and not mark an early withdrawal from the one for 2014.

Toward the end of the 20-minute session, someone asked Schaefer if it was true that Canelo Alvarez, a Golden Boy and Showtime fighter, would make his first post-Floyd Mayweather Jr. ring appearance against Miguel Cotto, who is with Top Rank and HBO, and if officials from the other side of boxing’s widest divide would sit in on any negotiations for such a bout.

“No,” Schaefer flatly said of the possibility that his company would offer a tentative olive branch to Bob Arum, with whom he has been embroiled in a nasty, ongoing verbal spat that easily outstrips any rancor that once existed between Arum and Don King. “There’s nobody with Top Rank that’s going to be sitting in that meeting. If Miguel Cotto wants to fight (on Showtime and against Alvarez), no problem. But it will have to be without Top Rank.”

Meanwhile, in the Philippines where Arum was with Filipino national hero Manny Pacquiao, who will take on Brandon Rios on Nov. 23 in Macau, China, a fight which will be televised via HBO Pay-Per-View, was just as disdainful of Schaefer, Golden Boy president (and former Top Rank headliner) Oscar De La Hoya and, presumably, Espinoza for choosing to do business with such presumed low-lifes as the GBP honchos.

“I dislike Schaefer and De La Hoya intensely,” Arum said a few days earlier. “God knows King and I, when we were real bitter rivals, we always found time to do big fights together. But I will not forgive these two bums defaming Manny Pacquiao,” which Arum said Schaefer had done in telling Filipino reporter Ronnie Nathanielsz that Pacquiao had used performance-enhancing drugs.

Although Schaefer refrained from returning verbal fire at Arum, at least on this occasion, he hasn’t always been so shy on the subject of his discontent. During an interview with Boxingscene.com’s Rick Reeno, Schaefer depicted Arum as a back-stabber who would resort to any dirty trick to advance his own agenda.

“The Showtime CEO, Les Moonves, was a personal friend of (Arum’s),” Schaefer said. “They used to go on vacations together. But Arum is not capable of having relationships. He bleeped his own buddy. Arum brought Pacquiao (to Showtime, for his Nov. 14, 2009, bout with Miguel Cotto) and Showtime did a terrific job. The single biggest pay-per-view of Pacquiao’s career was on Showtime. And then (Arum) takes him back to HBO and basically bleeps his own friend. As a result, he became persona non grata on Showtime.”

If you an optimistic sort who dares to believe this Hatfields-McCoys feud might be resolved any time soon, listen to what Hopkins said at his postfight press conference after he had dispatched Murat, approximately six hours after Espinoza and Schaefer had told the media about the wonderful events they would be bringing to the public in December.

Asked if he was serious about a possible catch weight fight with Mayweather, which seems highly unlikely, Hopkins said he’d rather gather up the rest of the 175-pound championship belts, as he did in becoming the undisputed middleweight ruler in 2001.

“To be honest with you, I’d rather unify the titles,” Hopkins said. “I’d rather be the guy that has all the titles, like I proved in the middleweight division. But there’s a Cold War going on, and that Cold War going on is that HBO don’t want to do business with my family, and my family is Golden Boy Promotions. I ride and die with people that ride and die with me.”

None of the comments being offered suggests that there will be peace in our time insofar as premium-cable boxing is involved. There is no one like President Ronald Reagan, speaking in Berlin on June 12, 1987, and telling his Soviet counterpart, “Mr. Gorbachev, tear down this wall.” Two and a half years later, the Berlin Wall did in fact come down. But, hey, that was only international politics. Boxing squabbles frequently are more bitter and enduring than lightweight scraps like capitalism vs. communism, and the Schaefer/Showtime vs. Arum/HBO one increasingly looks like it will go the distance, and then some.

It wasn’t always so. When it served their purposes, Arum and King – who, in a moment of inspiration, coined that “master of trickeration” phrase to describe the Top Rank founder -- would smile for the cameras, shake hands and pretend to make nice, so long as each made a healthy profit from calling a temporary cease-fire. Just two examples of such uneasy truces were the Sept. 18, 1999, megafight between Arum’s De La Hoya (oh, the irony) and King’s Felix Trinidad, and the June 9, 2007, bout between Arum’s Cotto and King’s Zab Judah.

Even more astounding, the June 8, 2002, showdown between WBC/WBO/IBO heavyweight champion Lennox Lewis and former champ Mike Tyson in Memphis, Tenn., was televised by both pay-per-view arms of HBO and Showtime. Lewis, an HBO fighter, stopped Tyson, who was then with Showtime after a long run on HBO, in eight rounds.

So why can’t a page or two from days gone by be torn from a dated playbook that suggested that co-existence was possible, as least in theory? Well, there are several reasons. For one, although Arum and King might have loathed each other, their relationship was almost cuddly-warm in comparison to the utter hatred in which Arum and Schaefer hold one another. For another, Showtime seemed at least a bit more willing to bend when it was dealing from a less favorable position, an acknowledgment that HBO had much deeper financial resources and a far more extensive volume of subscribers. But that gap has narrowed considerably during Espinoza’s two-year stewardship, and Showtime – in part because of its huge commitment to Mayweather, the sport’s biggest and most bankable star – is feisty enough to stand toe-to-toe with HBO, which haughtily still proclaims itself as the “Heart and Soul of Boxing,” instead of settling for stick-and-move tactics.

Hopkins might crave the opportunity to gather up those light heavyweight straps that belong to other fighters, but trying to do so in the present climate seemingly is as far-fetched a possibility as Lindsay Lohan becoming a nun. It wouldn’t appear be that difficult to pair B-Hop with WBA champ Beibut Shumenov, who is now part of the Golden Boy stable, but WBO champ Sergey Kovalev (who is promoted by Main Events) and WBC titlist Adonis Stevenson (Yvon Michel) have been getting good-paying HBO gigs, and it is reasonable to conclude that HBO Sports boss Ken Hershman – the former boxing head of Showtime, another irony -- would let either escape to Showtime to swap punches with Hopkins.

But if Shumenov is the only unification option open to Hopkins, upon further reflection the ageless wonder isn’t sure if he wouldn’t rather take a more lucrative detour.

“I don’t think anybody really knows Shumenov,” Hopkins said. “I want a big, super fight. Shumenov is not a super fight.”

Too many super fights, or fights that might be perceived as such, remain dreamy notions to the public so long as Schaefer/Showtime and Arum/HBO are entrenched in their determination to withhold their attractions from any interaction with the enemy. Cold War? Oh, yes. Frigid, even. These mine-is-bigger-than-yours battles are won or lost in corporate headquarters, without a single punch being thrown by champions who are obliged to pledge total allegiance to one side or the other.

King, contacted by TSS, actually hesitated to weigh in on this updated version of his legendary staredowns with Arum. Maybe the fact that His Hairness requested time to offer a definitive opinion, instead of firing from the lip, might be the biggest upset of all.

“I’d have to put some thought into that,” King said. “It would be tantamount to treachery for me to say something stupid. The game has taken on a different kind of life. Let me think about that and get back to you on that.”

But King, being King, did offer a bit of insight before sitting down to more fully assess the situation.

“It all reverts back to the networks,” he allowed. “That would be the beginning point of what I say and how I say it, so I have to be careful.

“Ross Greenburg would still be at HBO if it weren’t for Bob,” King continued, a reference to Greenburg’s forced exit as HBO Sports president after Arum took the Pacquiao-Cotto fight to Showtime, much to the dismay of Greenburg’s bosses. “Bob still has a lot of influence because he has a superstar (in Pacquiao), so you have to say that he has done his job.”

So has Schaefer, for that matter. And part of his and Arum’s job descriptions, it would seem, is to denigrate the other as often and as crassly as possible. If Joe Fan gets splattered by some mud in the crossfire, just chalk it up as boxing’s new reality, or at least a variation of an old one.

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Comment on this article

Radam G says:

Wow! Commonsense of the world has shifted. I wonder how many people would believe that the USA would be competitive with super nations if Prez O were a crossdresser and a cokehead in and out recovery houses?

GBP and Showtime live in an alternative reality Universe and they're corrupted and have already been chin checked for cooking the books.

TR and HBO are kicking their arses, and they cannot handle it. Holla!

amayseng says:

I agree R-G, they are in over their heads, mayweather is making a lot of money that is for sure. I know they made a good profit off the canelo floyd ppv but there is no way floyds next ppvs are gonna sell that well. Maybe khan n the UK but who in the states is asking for that fight?

floyd may have to eventually fight pac if he wants that pay day.

I dont know what his contract with Showtime constitutes, but either way i dont see how they will make a profit paying floyd 42 million to fight devon alexander for 300,000 buys.

maybe i am wrong

The Shadow says:

Fact check, fact check.

1) Showtime - 2011.

2) Judah: King. Cotto: Arum.

3) Lewis never held the WBO. WBC + IBF.

brownsugar says:

I'm not a fan boy of either company neither do I bother to take the time to count other folks money.. But obviously both outfits are doing fine.

The only way to change this gridlock is if Bob Arum dies...(but he seems determined to last another 20years)

Or if the paying customers got unified and made specific demands of both promoters and backed it up with their wallets....( which is as unlikely as the the rise of another leader like Martin Luther King).

So in the meantime we the boxing fans starve like refugees searching the wasteland for a new home.
While hoping that the best matchups between the House Fighters doesn't get too depleted anytime soon.

Radam G says:

Danggit! Everybody always blame the old √£W. The gridlock is caused by GBP. But all is fair in luv and war. Holla!

The Shadow says:

I'm not a fan boy of either company neither do I bother to take the time to count other folks money.. But obviously both outfits are doing fine.

The only way to change this gridlock is if Bob Arum dies...(but he seems determined to last another 20years)

Or if the paying customers got unified and made specific demands of both promoters and backed it up with their wallets....( which is as unlikely as the the rise of another leader like Martin Luther King).

So in the meantime we the boxing fans starve like refugees searching the wasteland for a new home.
While hoping that the best matchups between the House Fighters doesn't get too depleted anytime soon.


Cold War or not, 2013 has been one of the best boxing years in AGES! We've gotten some sick match-ups. Even fights we thought would suck -- Canelo-Trout or Angulo-Lara come to mind -- turned into legitimate barn burners.

We also got to see some fights we didn't think we'd see for a while like Rigo-Donaire, Canelo-Trout, Mayweather-Canelo and Danny-Matthyse.

brownsugar says:

It has been a fantastic year...and the coming Broner vs Maidana card is the illest card to grace non-PPV cable in a long time.
Looking forward to that one.

But what happens afterwards?...... neither promoters can keep producing exciting cards like that on a consistent monthly basis ..its like the AFL and the NFL before the merger.

Its almost funny how the promoters are more thick headed than the fighters who take the punches for a living .

DaveB says:

Hey Brownsugar maybe you've got the answer. After both companies shoot their loads they will be forced to cooperate because fans will demand more especially after what we have been served in 2013. They will definitely work together if fans stop digging into their pocketbooks. And that will surely happen before Lindsey Lohan becomes a nun.

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