I confess I enjoy talking to Showtime boxing boss Stephen Espinoza when I see him. He's a lawyer, yes. But I don't hold that against him. He's not from the Judd Burstein school of lawyers-in-boxing, in-your-face, confrontational.
While he sometimes can't or won't give me the total truth, because he doesn't want to jeopardize a negotiation or throw someone who arguably deserves it under a bus. He'll tell me, or maybe wrinkle his nose, if he thinks a fight stinks, occasionally, and that's refreshing. Also, he doesn't run for a corner and huddle with other execs, giving off the vibe that he'd rather be emptying a cat litter bin than be talking to the press.
I chatted with Espinoza on Tuesday afternoon in NYC, during a media gathering to spread the word on Robert Guerrero (pictured above, with wife Casey in background, in Tom Casino-Showtime photo), the Christian warrior who's promising to go all David on Goliath Mayweather May 4 in Las Vegas, on Showtime PPV. He didn't want to get into a pissing match with HBO, or with Bob Arum, while HBO was divorcing Golden Boy a few weeks ago, but some time has passed, and plus, I had him cornered in the Vanderbilt Suite at the MetLife Building at 200 Park Ave.
I asked him how he thinks the sport will be affected by the drawing of the line in the sand, with HBO and Top Rank over here, Golden Boy and Showtime over there.
"I'm not sure how it affects things," he said. He admitted that he found HBO's announcement "strange," using the same term that Richard Schaefer did. "If you say you're looking for the most competitive fights, but categorically won't do business with the largest supplier of fights...."
I replied that maybe it's just best that the terms of the divorce are on the table. Maybe it's best to be transparent, and because relationships are clarified, people can proceed with a new level of comprehension. He nodded that that take might have some merit.
So, was it tit for tat, did HBO make the move in response to the Mayweather ship jumping to Showtime?
"I'm not sure of the rationale," Espinoza said. "You get the sense it was maybe them closing the barn door." He quickly realized he didn't want to compare boxers to cattle, but the implication was clear. "Let's substitute a better metaphor."
As for Mr. Arum's charge that he hadn't heard from Espinoza since November, the Showtime exec said that last fall, they wanted to make a Mikey Garcia-Orlando Salido fight. "We haven't spoken since then, but it's been pretty clear what his intention was," he said. "If Arum calls me, I'd be happy to take the call. I've been on this job for 16 months, and Bob hasn't called me once."
Me, I'd like to see all these guys get along well enough to put together a few of those fights that it would be a shame to never see because they hate each other, and can't swallow the bile long enough to put the fans first. Would Espinoza try to act as a mediator, bring warring parties together so we could see a Donaire-Mares fight, for example? (And there actually aren't that many must see fights that aren't being made, today, because Top Rank and Golden Boy are Israel and Palestine). "Somewhat," he said. "We'd like to make Donaire-Mares. But when a large offer was made (to Donaire), and it was turned down, it became clear other things were in play. Three million dollars for the fight would have been a record. I think there is a perception that the networks can force the promoters to make fights, we can't. But, we have an open door, it's open to everybody."
He also tossed me an interesting tidbit when I asked if he'd maybe do more business with Euro promoters, to widen the talent base available what with Top Rank being exclusive to HBO, basically. Not really, Espinoza said. In so many words, he said that's because he is purposefully looking to rebrand, re-position Showtime, and he wants to steer clear of fights and relationships that remind people of the "old" Showtime.
I touched on my desire, as a fan of the sport, to get more and better fights on "free" TV, to grow the hardcore fanbase from its present 1.2 million Americans. He agreed that is important, and also said he's put into effect more local radio ads, and street team ads and marketing to a younger set, in nightclubs and such, to try and draw more fresh eyeballs to the sport. I get the sense we could see a couple more cards on CBS this year, and he said that Floyd fighting on CBS isn't a mere pipe dream. That would have to be "alternative business model," Espinoza noted, agreeing that ads alone don't equal the revenue generated from PPV.
After that talk, Guerrero appeared. He was presented by Golden Boy's Dave Itskowitch with a birthday cake--he turned 30 on Wednesday--and then had me convinced that he was more of a threat to Mayweather than he was before I saw him in person. "I look at this fight as a modern day David and Goliath," he said. He said Floyd used to act respectably, but since the fight against Oscar De La Hoya, he "spun out of control." The Gilroy, CA boxer said when someone like a Mayweather gets too big for their britches, "the Lord will humble you." He made it quite clear that he believed he'd been tasked by that Lord to hasten the process. "I know the Lord is using me to do that," he said.
Guerrero said during their first face to face promo event, Floyd whispered to him that they say prayers to the same God. He implied that God would pick no favorite, that it would be up to each man to get it done on May 4. "But God has favors over people," Guerrero said. "God uses people." Mayweather's problem is he worships money over everything else, Guerrero said he told the fighter, and Floyd "froze up."
Reader, could Guerrero's faith in fact elevate him to a level of proficiency on fight night that could propel him past Mayweather? Or do you believe he is using the best method he can decipher to psych himself up, the "chosen one" angle? Weigh in, in our Forum!
Who Should Floyd Mayweather fight next: