Bert Sugar’s fame was an accumulative thing: when boxing was in its last heyday, during the 1980s, far fewer people would have been able to identify him than could do so at the time of his death. Part of that has to do, of course, with the rise of cable television and the Internet. Back in the eighties, there were few outlets to see or hear Sugar; you had to read him. By the last decade of his life, he was a fixture on ESPN’s Ringside series as well as innumerable sports documentaries.
Sugar, who died March 25 at 74, was widely known as one of boxing’s “foremost historians,” a title that less flamboyant and more scholarly types—like those who labor for the stalwart International Boxing Research Organization—might dispute. He was a brilliant aggregator of the game’s history, a gifted retailer of its lore, without being much interested in parsing legends from facts. But he certainly knew boxing and loved it—just as he loved language, stories, Americana, and the American characters that boxing possessed in greater variety than any sport. (He lamented the younger generation’s fascination with computers and healthy living—not because they should drink more, he said, but because they should listen more, especially if they wanted to be writers. And one place to listen was in bars.)
Combine all of this with his performative persona—he was called “Runyonesque” too many times to count—and you had an ambassador for boxing who fit his sport, and who stood out all the more in an age of corporate sportscasters.
Of course, Sugar was not primarily a television personality. He was, first and last, a writer: he published hundreds, perhaps thousands of articles, and authored 80 or 100 or some such number of books—at least some of which make use, I assume, of previous writings or are adaptations of same. No crime in that. It was an honest living, and writing any book is work. (They weren’t all about boxing, either.) He also edited a number of boxing magazines, most famously in 1979, when he rescued the Ring from disgrace by taking over as its editor. Sugar engineered a new design and overhauled the magazine’s ratings, which regained the respect they had once enjoyed. (Alas, the Ring may be headed into a new era of disrepute, but that’s another story.)
Reading Sugar, especially when I first encountered him as a 13-year-old, Ring-devouring boxing fanatic, was a delight: he injected wild figurative expressions into blow-by-blow accounts of fights, he punned tirelessly, and his writing seemed barely able to contain its glee. He was gifted at writing leads: my favorite remains the opener from his report on Mike Weaver’s miracle victory over John Tate in 1980, in which Sugar made reference to Phineas Fogg, the protagonist of Jules Verne’s Around the World in 80 Days. It was an inspired metaphor for the journey Weaver had to take that night: chasing Tate for 15 rounds, mostly fruitlessly, and far behind on the judges’ cards, he landed a lethal left hook—though Sugar probably called it “bodacious”—to knock Tate out cold with less than a minute remaining in the fight.
Though he enjoyed playing the jester, Sugar was a learned man. He had a law degree, had worked on Madison Avenue, and had done, somewhere along the line, some writing on the Civil War. I only know about that because he mentioned it to me the one time we met and enjoyed a few beers in a Manhattan bar. Though I don’t recall precisely, it may have been an unfinished dissertation. He seemed to care about it.
My boxing shelf at home has a half dozen or so Sugar books.The Great Fightsis a personal favorite, while 100 Years of Boxingis a solid history—maybe not the equal of Saga of the Fist, but more fun to read. How his writing will be remembered is difficult to say. Last year the editors of At the Fights, a regal Library of America anthology of great boxing writing, omitted Sugar. That had to hurt. Sugar may not have written with the same literary weight of some of the anthology’s celebrated contributors, but he had plenty of flair, and he gave pleasure to boxing readers for over 40 years, which ought to count for something.
Maybe Sugar was excluded from the anthology because of his relentless playfulness—a sense that he wasn’t willing to halt the fun long enough to express something hard and bleak and true. I confess to having that frustration with his writing myself. I always wanted more from him—some acknowledgement of the pathos of boxing, not just its color and adventure. He may have come closest to doing this in a historical tour de force called “The Way Out,” which appears in Bert Sugar on Boxing:
To understand boxing one must understand its roots. From its beginnings, the sport has resonated with urban ethnicity, drawing its recruits from the tenements, the ghettos, the projects, the barrios, the ‘nabes,’ places that offered little presence and even less of a future. Many a troubled and troublesome youngster has embraced “The Sweet Science” as a way out, a social staircase out of the mean streets that formed his limited world, fighting his way, bloody hand-over-bloody hand, up the ladder of acceptance the only way he knows: with his fists.
For me, at least, the “Bert Sugar” persona, both onscreen and on the page, became somewhat confining, as personas generally do. But boxing was lucky to have him; it will surely miss him. And the best compliment I can pay him as a writer is this: if his Civil War work ever comes out, I’ll read it.
Would you pay to see Manny Pacquiao vs Saul Alvarez?