K-2’s “Triple G” Recipe Takes NYC – Just like a heavy duty tractor the Gennady “Triple G” Golovkin machine rolled into the Los Angeles city limits and steamrolled the sports world in attracting more than 16,000 fans to the Fabulous Forum.
Those numbers had not been reached since Michael Carbajal clashed with Humberto “Chiquita” Gonzalez in the 1990s.
K-2 Promotions once again showed why it’s the best boxing promoter today with Golovkin mobbed by fans of all nationalities in his world title match defense against virtually unknown Dominic Wade last Saturday. HBO benefited with significant viewing numbers too.
The secret recipe was easy: mix Golovkin, a little Chocolatito, two female bouts and two local club fights for flavor enhancement and you can sell 16,353 tickets in a town that also has two hockey teams in the playoffs, the Clippers in the playoffs and the Dodgers and Angels starting the baseball season.
We’re not even mentioning beach volleyball.
The mad genius for this concoction is K-2’s Tom Loeffler, the promoter of the year for the last three consecutive years in publications I represent.
Loeffler has never been shy about trying different things untried by other promoters, especially American promoters. He was responsible for putting Golovkin together with trainer Abel Sanchez to create a fan pleasing style. He’s also the most accessible promoter on the planet. Some promoters don’t get that. They hide in secrecy or behind an army of secretaries and buffers who shield them from the media and block them from hearing new ideas.
Ideas are never a bad thing. New ideas that prove beneficial are even more valuable. It’s the new ideas that revolutionize the world. Think of the automobile replacing the horse and carriage, or the cell phone replacing the pager. New ideas always pay off big.
When Golovkin began transforming under Sanchez into this wrecking machine style now known as “Mexican style,” it was ingenious. Not only did it provide Golovkin with a crowd-pleasing attack, but it also attracted Mexican and Latino fans who wanted to see this guy who mentioned being influenced by Julio Cesar Chavez. And when he delivered, no less against a real Mexican, Marco Antonio Rubio, those fans became his fans instantly.
A double tidal wave is crossing the U.S. starting from New York moving west and L.A. moving east. The “Triple G” tsunami has taken shape and he hasn’t even fought a marquee name. That will come soon.
La Gema (The Gem)
Another idea by Loeffler was including women on his fight cards. For decades female prizefighters have been ignored with a quick shrug. Despite its rapid success in macho Mexico and in other countries like Germany, France, Spain, Italy, Argentina, Panama, Chile, Japan, Australia and both North and South Korea, it’s been largely ignored in the U.S. by promoters who basically put their heads in a hole like an ostrich.
UFC profited immensely by finally including women in their flock. The Las Vegas-based organization was nose-diving toward destruction because of a lack of star power when it grudgingly allowed Ronda Rousey into its fold. The repercussions opened up a second front toward success for UFC.
Of course not all fight fans like women boxing. So what?
Not all fans like runners, or shoulder-rollers, or brawlers but they exist and always will exist in prizefighting.
Women have their own fans and they are plenty. Mexico is the best example of female prizefighting and over in that country they are the stars, not the men.
Loeffler understands this.
He put together a fight card featuring women and benefitted from it for various reasons: they’re not as expensive, they bring new fans, new sponsors, they fight 100 percent and they bring a whole new energy to the sport.
The women’s revolution has started.
Leave it to Loeffler to be the first promoter to try in the 21st century.
In the last show at the Forum he brought Mexico’s young sensation Kenia “La Gema” Enriquez to the stage against San Diego’s Amaris “Diamond Girl” Quintana and both shined. It was a furious battle with Enriquez emerging the solid victor. She may have also convinced fans that she is a new budding super star in the mode of Triple G.
K-2 Promotions may not have an army of prizefighters on its roster but it has several of the best in the world to build upon. Other promoters need to take heed.