MARK MY WORDS: Cotto-Canelo Will Surpass the (Lack Of) Hype

Both these guys have told us that really, this is a big one, but it’s sorta just another fight.

Yeah…really?

Mexico vs. Puerto Rico..immense financial stakes…Miguel Cotto maybe nearing the end of the road…Canelo Alvarez needing a win to live up to the hyping he’s getting.

But, yeah, just another day at the office?

Part of that is temperament; neither man bangs the drums for the sake of the bigger picture, that being helping to sell the event. Yeah, you won’t find two more vanilla A sides being paired together…and this is a reason why we see and hear some grumbling, that Roc Nation isn’t pulling their weight on the wagon, that maybe the promotion for this super-clash isn’t as effective as some would hope, and therefore, maybe the numbers won’t overwhelm.

Cotto was vanilla, but added sprinkles of fire, for him, when he chatted with HBO’s Keiran Mulvaney on “grand arrival day.”

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“I prepare myself for war, I prepare for regular fight, I expect the same for Canelo,” he said.

Yep, another day at the office.

He came back to a continuing theme, that being his working with Freddie Roach is his primary weapon. Roach has inspired him and put together the game plan to down the young gun, he said. Interesting to chew on this; how much of boxing has to do with the skills and will of the fighter..and how much credit can go to a trainer for a win, ultimately?

The Mexican, he doesn’t talk in TMZ-ready chunks either. He spoke to Mulvaney, and his tone, too, was steady as she goes.

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On Tuesday, at Mandalay Bay, in Spanish, he said he’s wanted Cotto for three years, but “it couldn’t come at a better moment.”

Today, he’s got an edge in preparation, and, he thinks, he’s the “more intelligent” fighter. He will know he’s fighting for his country, and that will give him extra oomph.

Prediction? “I’ve prepared myself very well to win, and at the end of the fight, my hand will be raised.”

Vanilla, not even a hint of sprinkles…

My take: Pay no attention to the business reporters posing as boxing writers totally fixated on numbers, and how this fight will do on PPV. That’s part of our national obsession with numbers as a gauge of success, and it does us no favors…because it keeps us from focusing on the real import of the event. That being, the fight itself. The actual combat will be intense, will be back and forth, the electricity in the joint will be properly eardrum shattering…this is a super-fight, even if the two clashers are not super successful at communicating why this will be so.

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COMMENTS

-King Beef :

If this fight does not do good numbers, I do not know what to think anymore. I will be front and center, I can't see how this one doesn't live up to the expectation. I just saw on "BLH" that viewing was down on HBO for Bradley/Rios, (now the big college game probably had something to do with that),. and that was a pretty good fight. But if you couple that with the lower than expected GGG #'s...what do the fans want????


-Radam G :

Canelo is no "Rowdy" Ronda Rousey. He is an aight pug. But the inside boxing powers that be are hyping him as much as the MMA and suddenly, before her arse thrashing by Holly Holm, boxing did Rousey. And even gifted her with a cover picture on the "Bible of Boxing" and the whole 9. Canelo is going to get an awesome arse thrashing. Mi-Co is going to send dat sucka crashing. Holla!


-King Beef :

Canelo is no "Rowdy" Ronda Rousey. He is an aight pug. But the inside boxing powers that be are hyping him as much as the MMA and suddenly, before her arse thrashing by Holly Holm, boxing did Rousey. And even gifted her with a cover picture on the "Bible of Boxing" and the whole 9. Canelo is going to get an awesome arse thrashing. Mi-Co is going to send dat sucka crashing. Holla!
You think they are "Canelo leaning" because they know Cotto has a foot out the door, and Canelo may be more receptive of a GGG scrap?


-Radam G :

You think they are "Canelo leaning" because they know Cotto has a foot out the door, and Canelo may be more receptive of a GGG scrap?
It is hard to know and understand why pundits, fanboys and self-proclaim experts lean the way that they do. If I were a dumb-arse like Lil Floyd, I would say that they are learning toward Canelo because of the red hair. Supposedly unique amongst Mexicans. Holla!