Looks Like That Golovkin-Lemieux PPV Did Approx. 150,000 Buys

FRIDAY AM UPDATE: Our reporting was spot on, looks like. Hours after we posted this, ESPN's Dan Rafael posted confirmation from Tom Loeffler, lead promoter of the event. Dan wrote: The Gennady Golovkin-David Lemieux middleweight title unification fight on Saturday night at Madison Square Garden in New York generated “just over” 150,000 pay-per-view buys, K2 Promotions managing director Tom Loeffler told ESPN.com on Thursday night.

 

Success is too often measured in numbers in this nation, so obsessed with numerical bottom lines. Because I feel this way, I often leave the numbers discussions to other folks…but I do realize that I cannot substitute my taste and ideaology all the time for my readers'…and thus I will now talk some numbers.

Some of you watched the Saturday pay-per-view broadcast topped by a Gennady Golovkin vs. David Lemieux fight. Only, not as many as the planners might have hoped.

Before the tangle, we heard that a buy number of 200,000 would be solid. Well, indications are that number won't be reached. Fight Hype first reported a guesstimate of 150,000 or so buys, and I spoke to a PPV expert today. The dish/satellite guys, In Demand, DirectTV, Dish, they probably won't accumulate more than 135,000 or thereabouts buys between them, he said. So, with that knowledge, and then tallying in the various cable companies' reports, my man said he thinks that Fight Hype number, of around 150,000 will prove to be pretty accurate. “Lots of competition is to blame,” my guy told me. “The Mets game, college football…it underperformed.”

He said big market baseball playoff games are always something he roots against if he has a fall PPV on the docket, and yeah, the Mets are big market. “Anytime you don't bring in so much of that casual fan, because they are watching other things, you're effed,” he said. So, define effed…In this case, being that they probably had 19,000 paying customers in MSG contributing a nice take, and with about 150,000 paying $50 a head, the planners will do OK. The platform providers get their half, and Golovkin gets maybe 45%, I'll guess, of each PPV bought…so you figure Lemieux gets his $1.5 million and Gennady will bank a tidy sum, a good takeaway for a night's work.

With the right foe–and yes, that's not easy to find in this bifurcated marketplace–I think Golovkin does that much better next time.

Me, I'll be happiest when the PPV model gets scrapped, and Joe Q Fan doesn't have to absorb regular add-on hits to his cable bill. But if and when that happens, I have no way of knowing.

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COMMENTS

-Radam G :

I knew that it would happen. That the PPVs of 3g would be inflated to the ceiling. He may bring a lot of drama "Mexican style." But he cannot get those paying eyeballs behind those pay-per-view screens. It was said that Mayorga-Mosley did a 150,000 also. YUP! NYET! That 150,000 is just boksing-saving-face talk for any PPV scrap that doesn't draw well. The lowest that the powers that be is 130,000 to 150,000. Holla!


-amayseng :

I knew that it would happen. That the PPVs of 3g would be inflated to the ceiling. He may bring a lot of drama "Mexican style." But he cannot get those paying eyeballs behind those pay-per-view screens. It was said that Mayorga-Mosley did a 150,000 also. YUP! NYET! That 150,000 is just boksing-saving-face talk for any PPV scrap that doesn't draw well. The lowest that the powers that be is 130,000 to 150,000. Holla!
He sold out the Garden in record time. He is from Russia and Roman fights at 112. These guys are literally unheardof by casuals a year to 18 months ago. Gotta start somewhere. The money scale needs to come down anyways. Not every great fight needs to be ppv killing our pockets.


-Radam G :

He sold out the Garden in record time. He is from Russia and Roman fights at 112. These guys are literally unheardof by casuals a year to 18 months ago. Gotta start somewhere. The money scale needs to come down anyways. Not every great fight needs to be ppv killing our pockets.
That PPV show should have been $9.95. BTW 3g is cleaning up on endorsements. He's making BIG, BIG bucks. Holla!


-Brad :

I'm old. Over 50. It makes me sad that so many internet boxing forum conversations center on how many ppv were sold. I'm happy to say I have no idea how many cc buys Leonard-Duran, Leonard-Hearns, Hearns-Hagler did...and I don't recall any reporter writing about it or fans caring about it. Floyd is gone. As fans we can now focus on how entertaining the fights are not how profitable they are.


-amayseng :

I'm old. Over 50. It makes me sad that so many internet boxing forum conversations center on how many ppv were sold. I'm happy to say I have no idea how many cc buys Leonard-Duran, Leonard-Hearns, Hearns-Hagler did...and I don't recall any reporter writing about it or fans caring about it. Floyd is gone. As fans we can now focus on how entertaining the fights are not how profitable they are.
Exactly Brad this is what I said on another thread. I said I don't care if he sold 17 ppv's because the card was exciting all 4 fights and the last two were an absolute treat in every way. In fact I hope ALL PPV **** the bed so we dont have to buy them. HBO is good enough, not every great fight needs to be ppv.


-john Burns :

Using the figures you provided, GGG gets about $3,375,000 which is probably his biggest payday to date. But I get the feeling that GGG would be willing to hammer Cotto or Canello into the ground for half that and pay their taxi fare to the arena, just to get them into the ring.


-Radam G :

Exactly Brad this is what I said on another thread. I said I don't care if he sold 17 ppv's because the card was exciting all 4 fights and the last two were an absolute treat in every way. In fact I hope ALL PPV **** the bed so we dont have to buy them. HBO is good enough, not every great fight needs to be ppv.
Don't forget my loyal fan that it is prizefighting. And that is where the percentage of the focus is going to be for the top-gun pugs, promoters, pimps and the fight press. Fans just wanna see a scrap. And the top-gun scrappers wanna get nicely paid. No big-fight money, no beat-down honey. Making that moolah matters, or da game would be chiefly pride fighting. Holla!


-Chris L :

Good, the powers that be need to put on competitive fights. Both Golovkin and Gonzalez were 1/14 favorites going in, everyone knew the outcome of the fights. A lot of people were giving Lemieux props for taking the fight, but I don't think anyone (apart from De La Hoya) predicted a Lemieux win. I live in the UK so don't pay, but it's ridiculous that over in the states you guys get charged $50 for that card. A fight should only be PPV if it's two elite fighters in the 50/50 fight (or close to 50/50). On another note, Golovkin is really good, but he needs to step up and fight somebody now. He won't get the Cotto/Canelo winner, he should just stop stalling and move up to 168, so many good fights for him there.


-amayseng :

Don't forget my loyal fan that it is prizefighting. And that is where the percentage of the focus is going to be for the top-gun pugs, promoters, pimps and the fight press. Fans just wanna see a scrap. And the top-gun scrappers wanna get nicely paid. No big-fight money, no beat-down honey. Making that moolah matters, or da game would be chiefly pride fighting. Holla!
Of course but allowing it to get over inflated Like Floyd will hurt the sport, as mlb did with ARod. Have to keep that money in relative norm or guys are gonna start holding out and we will miss the best fights.