GGG PPV 2015?

WBA and IBO middleweight titleholder Gennady Golovkin dominated and stopped Marco Antonio Rubio on Saturday night at the StubHub Center in Carson, California. Golovkin stunned Rubio in the first then finished him off in Round 2 with a stunning left hook to the top of the head.

But Golovkin is sick and tired of chopping down the Rubio trees of the world. He wants big fights, against the likes of big stars like Miguel Cotto, Julio Cesar Chavez Jr. and Canelo Alvarez.

According to Tom Loeffler, Golovkin’s promoter, those fights would likely be on HBO PPV should they occur in 2015 as Golovkin and team hope.

“I think in order for him to be on PPV, he needs the right dance partner. There’s only a few guys that would warrant that. It’s pretty clear who those guys are: Canelo, Cotto, Chavez. Those are pretty much the guys that would warrant a PPV fight [at middleweight].”

But is a Golovkin-headlined PPV bout something HBO is planning in 2015?

“PPV is very opportunist,” said HBO Sports senior VP Mark Taffet. “Rather than plan for PPV, it’s more relevant to describe it as seizing the opportunity when it’s in front of you. And for Gennady, that could happen in 2015 on any one of a number of fronts. But it needs to happen in its own course.”

Taffet said Golovkin was set to fight Chavez on HBO PPV earlier this year but the fight fell through.

“We had discussed, with Tom Loeffler and Bob Arum, Gennady vs. Chavez for a number of months. The deal was reached between the promoters. But it didn’t come to fruition on the Chavez side, between Top Rank and Chavez. So as a result the fight didn’t happen. But that would have been Gennady’s first PPV.”

Taffet said PPVs aren’t exactly thought out the way you and I think of them. Rather, HBO and the promoters study the economics of the proposed bout closely to see if the expected revenue of the fight extends past typical HBO license fees. If so, they work together to put together a PPV.

Taffet said it was a year-round dialogue.

“It’s a frequent conversation that takes place here at HBO with Ken Hershman, myself, Peter Nelson and boxing promoters. We talk about a menu of potential opportunities, the optimal timing for various fights, as well as those fights, because of their economic potential, which might be PPV candidates.”

Nelson, HBO Sports VP of programming, said it was part of HBO’s role in Golovkin’s career to help him get the kinds of fights he wants, including PPV bouts.

“The responsibility of a network, in part, is to try to help athletes succeed in their endeavors. What that means in terms of trajectory…is about the path we all are pursuing together. If fans are willing to pay money today to see him fight at StubHub, then that’s an indication that people are willing to part with the money they earned to watch this man in action. “

Nelson said a fan’s willingness to pay to see a fighter in person isn’t the only factor in the equation, but certainly a necessary component in a fighter’s progression toward a PPV date.

Nelson said people expect big things from Golovkin because he seems so intent on fighting the very best opponents. While Team Golovkin has struggled to find willing participants to step inside the ring against him, Loeffler said HBO’s increased financial commitment to Golovkin would help them secure the bouts fans want to see in 2015.

Still, it takes two to make a fight happen, and Loeffler said Golovkin was content to continue to drum up interest in megafights on regular HBO should circumstances outside their control warrant it.

“If not, Gennady is content to continue his name and his reputation on HBO. He gets now some of the highest ratings on the network.”

Nelson said working with Golovkin was easy from a programming perspective because he was truly willing to fight anyone from 154 to 168 pounds. He said many fighters and promoters say the same thing but don’t actually mean it when it comes down to it. Golovkin means it.

Nelson seemed as anxious as the rest of us to see Golovkin in the ring against top-notch competition.

“At the end of the day, what’s created so many stars in boxing so many times has been fighters who have upending the expectations people had. So is there someone out there who can provide the kind of test for him that nobody is expecting?”

Taffet thinks so. He mentioned other PPV possibilities as well for Golovkin that were above the middleweight limit of 160 pounds.

“Carl Froch is another one people talk about for Gennady,” said Taffet. “You can look at Cotto, Canelo, Chavez, Andre Ward—even a few years down the road potential fights with Bernard Hopkins or Sergey Kovalev. Gennady has a tremendous range of opportunities and the sky’s the limit.”

A Golovkin rise to PPV stardom would be unlike any other in boxing history. Well, except for the fact that boxing is full of rises unlike any others in boxing history.

“There has never been a fighter from Kazakhstan who became a PPV attraction,” said Nelson. “But boxing is a sport that is full of never-beens and firsts. There’s never been a Filipino PPV attraction prior to Manny Pacquiao. And we see that one of the great things that great athletes and great artists do is that they’re permission givers.”

So will we see a GGG PPV in 2015? That part remains unclear as of now. But what everyone seems to be on the same page about is this: Golovkin will be an active fighter seeking bouts against the very best competition.

HBO likes that, and fans should, too.

“It always comes down to putting great fights in front of consumers,” said Nelson. “That’s what people want to see. Athletes are competitors, and people want to see great competition.”

Golovkin has shown himself to be a great competitor. Let’ s hope the powers that be can drum up some great competition for him in 2015.

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COMMENTS

-stormcentre :

Cotto . . . someone's knocking on your door and calling you out!


-Radam G :

Cotto . . . someone's knocking on your door and calling you out!
Dang! That knocking is a LOT and LOUD! Is that you, 3g? GTFOH! Cotto doesn't want that work just yet. Go age a little bit. In the meantime, enjoy M-Co against Canelo. You might even get another marshmallow softy and be on the undercard of that 2015 PPV. Hehe! Holla


-brownsugar :

GGG lives in Germany and he doesnt get a call from Abrahms, Sturm or Steiglitz???? Outrageous.... And nothing from Quillin, Jacobs, Korobov, or Cotto??? What about Dirrell, Periban, Froch and Chavez???? Only Ward has placed an offer on the table. Make that fight and I'll be happy to pay.


-oubobcat :

Golovkin is a super star and a fan friendly fighter. He has PPV star written all over him. His problem and the problem to get him to PPV, what big name is going to step in with him to launch his PPV career? That's a problem right now. Cotto and Canelo have no need for such a high risk fight with Golovkin right now. Or even later in 2015. Froch can make lots of money fighting fighting much less riskier fights right now than Golovkin or in the future. Ward...no need to mention him until he finds his way back into the ring which I believe when I see. Chavez has already turned down the fight and I don't see him coming back to it now. Quillin is with Haymon and no way Haymon sacrifices him to GGG even if HBO wanted to come to the negotiating table. Same with Jacobs. Dirrell's. Right now, we probably get Martin Murray in February. After that, who knows? My guess would be the winner of Korobov-Lee believe it or not. And HBO will have to sweeten the pot for either guy with a very very nice payday and promise of future date to get them to take the fight. Golvokin is too risky for the names in this sport and without a name opponent it will be hard to sell him on PPV in the beginning.


-thegreyman :

Andre Dirrell? I say he gets flattened in about 8 or less, but the guy's making a return, and he wants big fights so he says...


-The Commish :

Andre Dirrell is not ready for a PPV shot yet, especially, as they say in Hollywood, in a leading role. The public needs to see more of him before they will be willing to plunk down a Ulysses Grant and an Alexander Hamilton to watch him fight. There are other names out there who may be PPV material for GGG. But not Andre Dirrell. Not yet. -Randy G.


-Carmine Cas :

Andre Dirrell is not ready for a PPV shot yet, especially, as they say in Hollywood, in a leading role. The public needs to see more of him before they will be willing to plunk down a Ulysses Grant and an Alexander Hamilton to watch him fight. There are other names out there who may be PPV material for GGG. But not Andre Dirrell. Not yet. -Randy G.
Dirrell is an interesting opponent for GGG, I agree with your reasoning that he is not ready for a ppv slot yet. But if Golovkin were to test the supermiddleweight waters, Dirrell would be an intriguing option considering they fought in the olympics.


-brownsugar :

GGG is going to have to lure better fighters than the inept bum he fought Sat night. It not GGG's fault... But it seems he can only lure declining fighters who need a payday. Tyson had the same problem but we still enjoyed his fights. GGG just needs that one signature win so he can receive the official stamp of greatness (although he is widely regarded as the best in class) I think 2015 will be the year of the Beast!


-Kid Blast :

He is caught in a bit of a Catch-22. If he gets Cotto, that will be a PPV same as Chavez Jr or Canelo. But I don't see those happening. He may have to move up and test his strength against Super Middleweights like A.A. or Stieglitz, but those are not PPV worthy. Froch would be, of course, but I sense Froch wants no part of this monster. So who does it leave? Quillin? N'Dam? The MONSTER fight is against Ward. That would sell out any arena on the West Coast and be a PPV. But surely there are others before the Ward fight. GGG is in a tight spot here.


-The Shadow :

He is caught in a bit of a Catch-22. If he gets Cotto, that will be a PPV same as Chavez Jr or Canelo. But I don't see those happening. He may have to move up and test his strength against Super Middleweights like A.A. or Stieglitz, but those are not PPV worthy. Froch would be, of course, but I sense Froch wants no part of this monster. So who does it leave? Quillin? N'Dam? The MONSTER fight is against Ward. That would sell out any arena on the West Coast and be a PPV. But surely there are others before the Ward fight. GGG is in a tight spot here.
They don't want that Dre Day. GGG and Arthur Abraham. I'd like to see that fight.


-deepwater2 :

GGG already signed on the dotted line to fight JCCJ , with a million dollar penalty if JCCJ comes in over the weight limit like he always does,the fight fell thru due to JCCJ's unwillingness to sign the contract. Since then JCCJ fired his lawyer who was getting in the way of the fight. Froch has one fight left and he said he doesn't want it to be against GGG. GGG hopes to get the winner of Cotto -Canelo . Ward has been on the shelf for a year with legal problems hanging over him. He has to clear those hurdles before any negotiations with GGG begin. Murray or Latin snake would be good stay busy fights . After that it's up in the air. When Ward is free to fight then it can be talked about. That fight can marinate for a bit while GGG cleans house. How can Quillin feel good about himself throwing a belt in the trash to avoid a fight ? TsAH has Taylor,Quillin,Jacobs. How long can he hide those guys while GGG is running the division and becoming A star. Quillin hasn't even headlined a card yet so that sums him up. Kessler is coming back. After he gets his feet wet why not challenge GGG? That's a fan friendly fight because of the styles involved. Kessler also wants to rematch Ward and says Ward fought him dirty.