Ratings Are In For #PBConNBC

PREMIER-BOXING-CHAMPIONS

DEBUT OF “PREMIER BOXING CHAMPIONS” ON NBC IS MOST-WATCHED BOXING BROADCAST SINCE 1998

Viewership Peaked at 4.2 Million for Exciting Final Rounds of Keith Thurman-Robert Guerrero Bout

PBC Leads NBC to Victory in Adult 18-49 Demographic

More than 575,000 Minutes Live Streamed Via

NBC Sports Live Extra

PBC on NBC Returns Saturday, April 11,

Live at 8:30 PM ET on NBC

STAMFORD, Conn. – Mar. 9, 2015 – Saturday night's debut of the Premier Boxing Champions (PBC) on NBC was the most-watched professional boxing broadcast since 1998, according to Fast National Data from The Nielsen Company.

The PBC on NBC telecast averaged 3.4 million viewers, ranking as the most-watched professional boxing broadcast in 17 years (“Oscar De La Hoya's Fight Night” on FOX, 5.9 million, Mon., March 23, 1998).

Viewership increased every half hour through the telecast and peaked at 4.2 million from10:30-11 p.m. ET during the exciting Rounds 7-12 of Keith Thurman's unanimous decision over Robert Guerrero, which The Associated Press called “the kind of fight that had the crowd on its feet and gave a much needed boost to boxing.” With the victory on NBC's first major primetime boxing broadcast in 30 years (Larry Holmes vs. Carl “The Truth” Williams, on May 20, 1985), Thurman improved to a perfect 25-0 (21 knockouts).

The PBC on NBC also led NBC to a Saturday primetime victory among Adults 18-49, with a 1.08 rating in the demographic.

“The return of primetime boxing to NBC for the first time in three decades got off to a strong start last weekend with Saturday's PBC on NBC debut,” said Jon Miller, President of Programming for NBC Sports and NBCSN. “With our next primetime telecast on Saturday, April 11, we look forward to building on the momentum that this first event clearly established. We are excited that high-quality boxing is back on NBC.”

Saturday night's telecast (8:30-11 p.m. ET) posted a 2.11/4 fast national rating – up 174% from the average boxing telecast on NBC from 2012-14 (.77). It is also the highest-rated professional boxing broadcast since the '98 De La Hoya show on FOX (4.29).

More than 575,000 minutes (576,435) of PBC on NBC coverage was live streamed via NBC Sports Live Extra to desktops, tablets and mobile devices – ranking as the third-best Saturday night this year behind the NFL Wild Card Playoff (Jan. 3, 2015) and the NHL Stadium Series game (Feb. 21, 2015). On social media, #NBCBoxing trended on Twitter worldwide throughout the telecast, along with #PBConNBC, boxers' names and other key terms trending on the national level.

PBC on NBC returns on Saturday, April 11 at 8:30 p.m. ET from Barclays Center in Brooklyn, featuring four boxers with a combined 127-4-1 record and 80 KOs – undefeated superstar Danny “Swift” Garcia (29-0, 17 KOs) vs. Lamont Peterson (33-2-1, 17 KOs), and middleweight champion “Irish” Andy Lee (34-2, 24 KOs) vs. Peter “Kid Chocolate” Quillin (31-0, 22 KOs).

NBC and NBCSN will present 20 live PBC on NBC boxing events in 2015. Within the 20 live shows, NBC Sports Group will present more than 50 hours of PBC coverage, including NBCSN pre- and post-fight programming for NBC telecasts. The Premier Boxing Champions series is created for television by Haymon Boxing. The PBC on NBC will feature many of today's brightest stars, in their most compelling matches.

All PBC on NBC shows will be streamed live on NBC Sports Live Extra via “TV Everywhere,” giving consumers additional value for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. NBC Sports Live Extra is available for desktops at NBCSports.com/liveextra. The NBC Sports Live Extra app is available at the App Store for iPad and iPod touch, on select devices within Google Play, and on windows phones and tablets.

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Comment on this article

COMMENTS

-the Roast :

Rockin good news.


-Pazuzu :

The second fight was good. I'm not sold on the format. What's going to happen when a fighter retires on his stool, or the ringside doc stops the fight between rounds? Are we going to miss it because we're watching a Corona ad?


-amayseng :

The second fight was good. I'm not sold on the format. What's going to happen when a fighter retires on his stool, or the ringside doc stops the fight between rounds? Are we going to miss it because we're watching a Corona ad?
Agreed. Don't like the fighters entrance to the rings either. Other than that happy to haves some fights on tv.


-Pazuzu :

The entrances were bizarre. No entourages, no seconds, no belts. It was like something out of a reality TV show. The Marv Albert-SRL pairing didn't work. Both were very rusty. (Why, for the love of Pete, would you have Steve Farhood score the fight but not let him speak? He could have talked circles around Albert or Leonard.) Anyway, those are all production issues that can be fixed. There was plenty to like. It was clear they were making an effort to reach a wider, newer audience, which is great for the sport. I appreciate it. Bringing on Leila Ali was brilliant. But there was something about the broadcast that didn't sit right with me. I'm still trying to put my finger on it. Maybe it's that everyone knows where Haymon is going with this, but he's not being upfront about it. Want to change the game? Fine. But don't pretend like the sanctioning bodies don't exist. Announce your intentions and let's see what you got. ...Or maybe it's the fact that they tried to sanitize Adrien Broner and give us a PG version of The Problem that's not who he really is. Would they ever even let Brandon Rios on PBC? The young man can't draw half a breath without dropping an F Bomb. You know what it was...I'm mulling this over as I write this...I didn't feel like I was watching, in RG's immortal phrase, the Theatre of the Unexpected. I felt like I was watching something that was scripted. And scripted is something boxing should never, ever be. Maybe Haymon will clean up our red light district of professional sports and repackage it into something that sells to the masses. I just hope it doesn't lose something of its soul, it's crazy, tragic, flamboyant beauty, along the way.


-Pazuzu :

The entrances were bizarre. No entourages, no seconds, no belts. It was like something out of a reality TV show. The Marv Albert-SRL pairing didn't work. Both were very rusty. (Why, for the love of Pete, would you have Steve Farhood score the fight but not let him speak? He could have talked circles around Albert or Leonard.) Anyway, those are all production issues that can be fixed. There was plenty to like. It was clear they were making an effort to reach a wider, newer audience, which is great for the sport. I appreciate it. Bringing on Leila Ali was brilliant. But there was something about the broadcast that didn't sit right with me. I'm still trying to put my finger on it. Maybe it's that everyone knows where Haymon is going with this, but he's not being upfront about it. Want to change the game? Fine. But don't pretend like the sanctioning bodies don't exist. Announce your intentions and let's see what you got. ...Or maybe it's the fact that they tried to sanitize Adrien Broner and give us a PG version of The Problem that's not who he really is. Would they ever even let Brandon Rios on PBC? The young man can't draw half a breath without dropping an F Bomb. You know what it was...I'm mulling this over as I write this...I didn't feel like I was watching, in RG's immortal phrase, the Theatre of the Unexpected. I felt like I was watching something that was scripted. And scripted is something boxing should never, ever be. Maybe Haymon will clean up our red light district of professional sports and repackage it into something that sells to the masses. I just hope it doesn't lose something of its soul, it's crazy, tragic, flamboyant beauty, along the way.


-the Roast :

I didn't even watch the entrances. I record just about everything I watch on DVR. I fast forward the commercials. I go right to the introductions of the judges. That's how most people watch TV today. More boxing on TV anyway they want to show it is all good with me, however they want to show it. Especially on free network in prime time. It was just the first show. As long as the fights are good people will watch.


-michigan400 :

Great news!! Yes the ring walks were lame and did NOTHING to get me pumped up. They looked so fake and staged. I'd rather see the fighters with their team and own music. That way you can see what their mindset is better as they come in. I thonk the live crowd would enjoy it more as well.