The William Morris Agency, the blue-chip Hollywood talent firm, has signed undefeated boxing superstar Floyd Mayweather Jr. (35-0, 24 KOs) for representation in marketing, licensing and entertainment.

“He is the best boxer out there, pound for pound,” said William Morris agent Lon Rosen. “He definitely has broad appeal. He is a good-looking guy and he is a good communicator.”

Rosen and William Morris agent Marc Guss will lead a team of agents who will represent Mayweather and generate commercial opportunities commensurate with his achievements.

Rosen said that Mayweather met with several agencies before he signed with William Morris. “He (Mayweather) is intrigued by the entertainment industry, and we will see if there are any opportunities out there.”

Rosen said it was too soon to say what entertainment projects William Morris may pursue for Mayweather. Rosen also said they are just beginning to form Mayweather’s marketing plan.

Rosen, who joined William Morris in September 2005, is best known as Magic Johnson’s agent.